3/25
2013

16 Tips For Legal Advertising on Mobile Devices

FTC Releases New Rules For Mobile Advertising To keep up with technology, the FTC recently issued new regulations on mobile advertising.  Link Here.  These dot com disclosures rules guide advertisers on how to avoid deceptive advertising on mobile devices. Advertisers must remember FTC rules apply across all mediums, whether print, radio, mobile, tablets, desktop etc . . .   Like all ads, if a disclosure is needed to prevent an online ad claim from being deceptive or unfair, it must be … [Read more...]

Posted in: Advertising Law, Digital, Mobile Marketing
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7/1
2012

4 Ad Law Posts You Might Have Missed

June is the end of the school year and the beginning of Summer.  And, often a time when things fall through the cracks.  Yes, this might even include forgetting to read my blog.  So, before you start enjoying the beautiful July weather, I'm giving you a chance to redeem yourself and catch up on the four most read posts from June.  Click away and see what you missed. •  8 Fundamental Points From The FTC Webinar: Advertising & Privacy Disclosures in a Digital World.  In this post, I … [Read more...]

Posted in: Advertising Law, Business Law, Digital, FTC, Mobile Marketing, Trademark
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6/14
2012

8 Fundamental Points From The FTC Webinar: Advertising & Privacy Disclosures in a Digital World

Background You asked and now you shall receive.  This is the last post on the FTC Webinar: Advertising & Privacy Disclosures in a Digital World?”  Here are eight great fundamental points from the Webinar, with more detail in each of the individual posts. To recap, my prior posts were: •  Cross Platform Advertising Disclosures •  Social Media Disclosures •  Disclosures on Mobile Devices •  Disclosure of Privacy Policies Discussion What and how you make disclosures will be … [Read more...]

Posted in: Digital, FTC, Mobile Marketing, Privacy of Data and Personal Information, Social Media
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6/11
2012

Advertising & Privacy Disclosures in a Digital World: Privacy Issues

Background In the fourth and last session of the FTC Webinar “Advertising and Privacy Disclosure in a Digital World”, the panel discussed privacy issues in the mobile world, applicable to apps and ads. Discussion Research shows consumers have low expectations of what companies do with their data, and therefore they do not take care protecting their own data.  They do, though want transparency in choice and disclosure, and don’t want to be surprised.  This is conundrum means app … [Read more...]

Posted in: Digital, FTC, Mobile Marketing, Privacy of Data and Personal Information
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6/7
2012

Advertising & Privacy Disclosures in a Digital World: Mobile Issues

Background The third session of the FTC Webinar “Advertising and Privacy Disclosure in a Digital World”, covered disclosure issues in the Mobile world. Mobile raises numerous issues when complying with FTC disclosure requirements, among them: •  screen size; different operating systems (iOS, android, windows); •  different platforms; •  the variety of services and products that require disclosures; and •  understanding in what form content is accessed. Discussion Limited screen … [Read more...]

Posted in: FTC, Mobile Marketing
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6/4
2012

Advertising & Privacy Disclosures in a Digital World: Social Media Disclosures

Background In this second installment summarizing the FTC Webinar on “Advertising and Privacy Disclosure in a Digital World”, I’ll cover disclosure issues in the Social Media world. Social Media comes in a variety of flavors:  Twitter, Blogging, Facebook, Pinterest, and many others.  Each platform poses unique challenges (primarily space constraints) for advertisers who must meet FTC requirements that “disclosures” be clear and conspicuous to ensure their ads are not … [Read more...]

Posted in: Digital, FTC, Mobile Marketing, Social Media
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5/31
2012

Advertising & Privacy Disclosures in a Digital World: Cross Platform Advertising Disclosures

Background I “attended” an FTC Webinar yesterday on “Advertising and Privacy Disclosure in a Digital World”.  There was a lot of great information that I will cover in this and subsequent blog posts.  The FTC requires all ads be “truthful, accurate, and not misleading”.  Advertisers often need to disclose additional details in the ad, to meet this requirement.  This disclosure requirement applies even in the digital world. Discussion Advertising “disclosures” cannot … [Read more...]

Posted in: Digital, FTC, Mobile Marketing, Privacy of Data and Personal Information
5/14
2012

Privacy Concerns Going Mo-bile (with apologies to The Who)

Background Mobile Apps may be the next target of regulators as they try to prevent unwanted intrusion into the lives of children.  The FTC recently issued a report.  The report even stated that “protecting children’s privacy is one of the Commission’s top priorities” which means attention to this area is not going away.  Of course, the FTC already has enforcement authority under COPPA, and will use their authority under this Act to go after app developers and app stores.  These and … [Read more...]

Posted in: Mobile Marketing, Privacy of Data and Personal Information
5/7
2012

The First Step

I’m feeling nervous.  Yet, I’m also feeling quite inspired.  I have no idea how this will go.  But, as they say, even the longest journey begins with the first step.  You see, this is my first blog under Innova Adlaw. Yes, this will be the first of money.  I refuse to believe that I am going to be one of those persons who write one, two, or even twenty blog entries and then let it die on the vine.  I’m committed to the process.  I committed to engaging and hearing from the … [Read more...]

Posted in: Advertising Clearance, Advertising Law, Copyrights, Licensing Arrangements, Mobile Marketing, Privacy of Data and Personal Information, Rights of Publicity, Social Media, Sweepstakes and Contests, Trademark