Technology allows firms to collect enormous amounts of personal data from users. However, there are limits on what can be collected and what permission you must have from users before collecting this information. And,importantly, privacy is the number one concern of Internet users; it is also the top reason why non-users still avoid the Internet.
There are over 30 federal laws alone dealing with data privacy, not to mention state laws that may also apply. The FTC is the main enforcement agency for data collected through marketing, the internet, telephone, or other commercial means. Ensuring data privacy by mobile phone users, and limiting the ability of web-browsers to track the sites and usage of on-line consumers, is a point of emphasis for the FTC.
We help clients make appropriate disclosure so they can collect this data, use it legally, and importantly, properly protect the information from unauthorized access. We also make sure you comply with FTC regulation in this area.